RECORD-BREAKING OPEN HOUSE FOR CITIZEN MACHINERY - Citizen Machinery

In early October 2022, Citizen Machinery held a three-day open house at its Brierley Hill facility, which was visited by 176 people, up 28 percent compared with the previous year’s event. They represented 63 companies, 23 percent more than were hosted last time.

Owing to the seniority of the attendees and others who had expressed interest but could not attend, the tally of 25 new machine orders placed by 18 companies during October was a record for a single month. Half were for the company’s Cincom sliding-head turning centres and the remainder for Miyano fixed-head lathes.

As in previous years there was a constant stream of visitors from the start, keen to see the many live demonstrations. More than half the total attendance was welcomed on the middle day, Wednesday 5th October, due in part to the popularity of the traditional curry night. The supplier village at the show comprised mainly third-party suppliers to Citizen Machinery and all reported a high level of interest over the three days.

There was a promotion throughout the event, whereby any company that visited and placed an order was entered into a prize draw for a pair of hospitality tickets for the British F1 Grand Prix next year. The winner was Willenhall-based fastening products manufacturer NDB Engineering, which ordered a Miyano ABX-80SYY.

Following the same theme, there was an F1 car simulator competition. The person clocking the fastest lap won a bottle of champagne, an accolade that went to Raphael Poulequin of Renthal, Stockport, a world leading producer of accessories for motorcycles and mountain bikes. There was also a daily draw for a Citizen smart watch.

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